
Our story

Meet Ken
Inspired by his family’s rich legacy of rice farming, Ken LaGrande co-founded SoGood to create a refined Californian sake using their premium rice, rivalling the quality of their Asian counterparts. Ken began farming rice himself over thirty years ago, and first discovered sake on one of his many trips to Japan. Ken’s hands-on experience in rice cultivation and passion for exploring the world of sake spurred him on to bring SoGood into existence.



The process

Sustainability
California is the ideal growing region for premium sake rice, thanks to its long-standing dedicated farming families, fertile soil, ideal growing temperatures, and pristine water from the Sierra Nevada mountains.
Simply put, we couldn’t exist without the natural resources we rely on, meaning we take environmental stewardship seriously.
In the past 30 years, our rice farm has:

Improved water use efficiency by 40%

Increased winter waterfowl and shorebird habitat x 10

Reduced emissions by 80%

Transferred to a fully solar powered warehouse

Produced a GMO-free product

By choosing SoGood, you’re joining us on a journey towards a greener, more sustainable future for sake.
Junmai Daiginjo
“Dye-GIN-joe”
Crisp • Clean • Smooth
This premium variety is delightfully well-balanced and easy to drink. Crisp minerality and citrus flavours rounded out with a touch of sweetness, notes of melon and a nutty finish.